So, what’s PLR anyway?
PLR is an acronym that stands for private label rights. The term PLR can be a bit confusing to some people so lets start with….
Private Label Products
Private label rights products come in the form or e-books, software, articles, videos, images, infographics and more.
What’s PLR/Who Makes It?
A person, like you or me makes a PLR product and then they put it online somewhere. For instance, they may sell it on their website and put a price on it and sell it over and over again to many people.
They then make up some rules (a license) for what the buyer can or cannot do with their product.
So, the term private label rights simply refers to a type of license that lays out what the buyer can or cannot do with the product once they buy it.
Specifically, with a private label rights product you can rebrand, resell, or alter it in any way you like. This is the most popular type of PLR product license because it allows you have the freedom to do what you want with the license.
So, for example if you purchase a PLR article, you could reword the article, put your name on it and put it up on your website as if it was your own. Same if you bought an e-book, an image, a video or any other product that is comes with a PLR license.
However, there is more than one type of product license. The creator of the product, is the one who lays out the details of the license.
This means that you must read the license before you decide on buying these types of products so that you are clear on what you can do with them.
Types Of PLR Licenses
As I said earlier, when asking, “what’s PLR, you need to know there are different types of licenses.
There is Master Resell Rights, resale rights, giveaway rights, and so on. I don’t want to confuse you with words here.
So, really all you need to know is that each is a type of license. They are all considered licenses, however each has its own do’s and dont’s. The reason the word PLR gets confusing is because most people think of master resell rights, and resale rights under the same umbrella as PLR, when in fact it is it’s own specific license with its own name.
That is, each license simply outlines what you can and can not do. Some licenses are stricter than others.
Below is an example of what a typical product license may look like. This one happens to be what is called a master resell rights license.
MRR or (Master Resale Rights) and RR (resale rights) both allow you to resell the product but basically won’t allow you to change the content or the cover. So, that is how they differ from a private label rights license.
You will notice that this license cannot be given away for free. There is such a thing as PLR with giveaway rights too. It just so happens you cannot do that with this specific license below.
You can see in the license below, that you can not change the cover or graphics. Again, this is just exclusive to this type of license you see here. Other licences may allow you to change whatever you want, it all depends on what the creator lays out in the license when the product was made. (as stated earlier)
PLR License Terms
Here is what you can do with this master resell rights product.
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
Here it outlines what you cannot do with it.
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and eCover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights
By now you should have a pretty good understanding of the nature of PLR.
However, if you are still asking yourself, “what’s PLR,” just think of private label rights as a license for a product that allows you to change the product in almost anyway you like, and then reuse that product for your own needs.
There are other types of licences, with stricter terms. People tend to call them all PLR, when in fact PLR really is just one specific type of license that gives you specific rights to do what you want with the product attached to the license.
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